Create a seasonal experience people would remember.
Blossoms at the Backyard was a seasonal community event hosted at The Backyard. The goal was to create a distinctive experience that combined food, art and local partnerships to drive brand visibility and attract guests to the space.
As Marketing Manager, I managed the event from concept through execution, making sure the guest experience, visual details and promotional plan all worked together.
Own the moving pieces from idea to event day.
I developed the event concept and theme, coordinated logistics with the venue team, secured vendors and partners for florals, art activations and catering displays, oversaw signage and branded materials, managed promotion across digital and community channels, and supervised setup and execution on the day of the event.
Turn the venue into something new.
- Delivered a memorable community event that showcased the venue in a fresh, seasonal way.
- Strengthened community partnerships through collaboration with local artists and vendors.
- Enhanced brand visibility through social promotion and event-day guest engagement.
guests attended, with 255 invited and 196 accepted.
