Pilgrim Missionary
Baptist Church
I built a social strategy around consistency, community and clearer storytelling, with measurable growth across Facebook and Instagram.
Make the church easier to find, follow and connect with.
I inherited social channels with room to grow in both visibility and engagement. I built a more consistent content rhythm, created graphics and video, wrote copy, monitored performance and adjusted the strategy around what the audience responded to.
Use the content calendar as a strategy tool.
I combined recurring church moments, event promotion, sermon content and community storytelling. I audited the existing accounts, planned content, scheduled posts and tracked analytics across Facebook and Instagram.
Growth that changed the picture.
In my original portfolio, I compared the period before I started with the period while I was managing the channels.
I’m showing these percentages as they were reported in my original portfolio case study.
Good social strategy is not just posting more. It is learning what makes a community pay attention.
